As a marketing consultant you have a unique skill set.
You aren’t tied to a specific position. One moment you could be advising a
department on their advertisements. The next you could be taking control of a
full marketing campaign and guiding it to success. Most consultants prefer to
settle into different roles and focus on those instead.
The research analyst must initially gather the information and make sure it’s reliable. They need to take this data and spot trends. You’ll need an analytical mind to succeed in this job. Huge growth is predicted with the industry increasing by almost 50 per cent in the next 12 months.
Michelle Patterson is very familiar with the marketing industry as she has worked with companies like http://www.ds-peterboroughweb.co.uk/ throughout her career. She believes it’s important for marketing consultants to diversify and keep updated on current industry trends.